Standard Stores: Our stores vary in size with an average of 1,100 square feet, with smaller standard stores selling our traditional core products in the supplement, fruit, nut and seed categories. The larger stores carry a broader range of health foods, including sports nutrition, refrigerated and frozen along with a wide range of natural beauty products.
We want our stores to be full of discovery, where our customers can touch, feel and interact with our products. That's why we have been introducing new in-store features for the past five years, including Pick n Mix stations with dried fruits, snacks and seeds, the tea bar, where our customers can buy their favorite herbal tea, and the popular oil and vinegar station.
More stores: in 2015 we opened the doors to our first Holland & Barrett "More" store in Chester. These are the largest stores in our portfolio. The More stores are designed to take the experiential element of our store proposition to the next level, giving our customers access to the widest selection of health food and natural beauty products on the high street.
More stores introduced our new Deli Counter, which offers a wide selection of olives and sun-dried tomatoes along with much more. The Natural Beauty area is also much larger, with a huge range of makeup, cosmetics and hair care completely free of parabens, SLS and Microbeads. Customers can also customize their own products at our Make Your Own counters.
At around 5500 square feet, More stores carry a wide range of vegan and vegetarian-friendly foods, as well as wheat-free, dairy-free and gluten-free products covering all the main Free From categories defined in legislation, from gluten and dairy-free to nut, egg and fish allergies. In addition, each More store includes a Sports Nutrition area where trained associates can measure customers' Body Mass Index, hydration levels and fat percentage.
We currently have five More stores in Chester, York, Plymouth and Marble Arch.